THE PRODUCER
Brittaney kicked off her multimedia career at CNN/HLN, co-producing high-profile trials coverage. With a Journalism degree from the University of South Carolina, she worked in news broadcasting and radio, mentoring under Harvie Nachlinger and Cynthia Pryor Hardy. Graduating with a Masters Degree from Pace University, she earned accolades as Campus Event Planner of the Year for rebuilding student engagement.
Post-grad, Brittaney built her career producing demand-gen, branded content, and digital campaigns across social, e-commerce, and webinars. As a marketing consultant for Verizon, she excelled in content strategy, creative ideation, and digital production, which led to her managing complex addressable ad campaigns at Mediabrands. She has since produced campaigns for household names including Johnson & Johnson, BMW, MINI, Realtor, Amazon Ads, TikTok, Getty Images, Epsilon, Kantar, Pixability, and Adobe Advertising.
Presently, Brittaney is passionate about transforming how brands connect with consumers in today’s high-expectation landscape. As Senior Digital Producer for Adweek Branded Content Studio, she helps global brands adapt to shifting behaviors and deliver meaningful customer experiences at scale.
She also showcases her artistry through her debut debut EP, "Call Me Blossom," where she manages her own marketing and PR under her personal brand, B Awesome Blossom.
PRODUCER Portfolio
EPISODE 2 | PRODUCER CREDIT
SHAINA ZAFAR
Executive, Next Gen @ UTA Marketing
Recently dubbed the “Uber Queen” here in New York. I’m getting clowned for it, but listen, if you live here, you know firsthand how exhausting city travel can be, and this Southern debutante isn’t always sold on the subways. That’s why producing a flagship series sponsored by UBER feels like the perfect on-brand moment for your Blossom Cousin.
We caught up with Shaina during a ride to MetLife Stadium, asking 13 questions about her passion for culture, community, and the next generation. She dropped some real gems along the way