THE PRODUCER
Brittaney kicked off her multimedia career at CNN/HLN, co-producing high-profile trials coverage. With a Journalism degree from the University of South Carolina, she worked in news broadcasting and radio, mentoring under Harvie Nachlinger and Cynthia Pryor Hardy. Graduating with a Masters Degree from Pace University, she earned accolades as Campus Event Planner of the Year for rebuilding student engagement.
Post-grad, Brittaney built her career producing demand-gen, branded content, and digital campaigns across social, e-commerce, webinars, and live events. As a marketing consultant for Verizon, she excelled in content strategy, creative ideation, and digital production, which led to her managing complex addressable ad campaigns at Mediabrands, IPG. She has since produced campaigns for household names including Johnson & Johnson, BMW, MINI, Realtor, Amazon Ads, TikTok, Getty Images, Epsilon, Kantar, Pixability, Door Dash, and Adobe Advertising.
Presently, Brittaney is passionate about helping brands connect with audiences in a way that feels authentic and relevant in today’s high-expectation landscape. As a Senior Digital Producer for Adweek’s Branded Ctrl+A Studios, she partners with global brands to navigate shifting consumer behaviors, shape their voices as thought leaders, and produce storytelling and content experiences that resonate at scale.
She also showcases her artistry through her debut debut EP, "Call Me Blossom," where she manages her own marketing and PR under her personal brand, B Awesome Blossom.
PRODUCER Portfolio
Field & Segment Producer | Assistant Director
I helped lead ADWEEK’s first-ever Super Bowl live stream, powered by Viral Nation – producing a multi-part broadcast spanning pre-game, halftime, and post-game coverage from San Francisco & New York City.
Bringing my broadcast newsroom instincts and cultural lens into the mix, I ran cues, directed talent, managed live graphics and social integrations, and helped shape real-time analysis of how brands, creators, and audiences experienced the Big Game across television and second-screen platforms.
A high-wire live production moment and a milestone project that reflects the kind of ambitious, culture-forward storytelling I love to build.
SHAINA ZAFAR
Executive, Next Gen @ UTA Marketing
Recently dubbed the “Uber Queen” here in New York. I’m getting clowned for it, but listen, if you live here, you know firsthand how exhausting city travel can be, and this Southern debutante isn’t always sold on the subways. That’s why producing a flagship series sponsored by UBER feels like the perfect on-brand moment for your Blossom Cousin.
We caught up with Shaina during a ride to MetLife Stadium, asking 13 questions about her passion for culture, community, and the next generation. She dropped some real gems along the way